par 
Facebook vient de renforcer son équipe
, le réseau social a récemment embauché un ancien directeur du marketing d’Apple nommé Rebecca Van Dyck. Rebecca Van Dyck est aujourd’hui à la tête du marketing mondial de Facebook qui a récemment franchi la barre des 800 millions d’utilisateurs.
Voici un extrait de la récente interview de Rebecca Van Dyck avec AdAge :
[The iPhone] was something created from the outside in, by how it felt to the consumer and the user experience going through it. He gave it to the engineers and said, ‘Make it fit in there.’ It was first and foremost about the user experience and what’s important to the customer.
Apple also taught Ms. Van Dyck that her customers don’t differentiate between analog and digital experiences. “The checkout process at an Apple store is phenomenal” she said. “You’re not there thinking ‘That was a great technology experience. ‘You’re thinking that was a great experience.’ That’s our goal for everything that we do.
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